Trade events are a meeting of these minds, and at their best feel like productive, seasonal reunions of long lost classmates, comrades or fellow campers. At the end of the day, they should be more than worthwhile financially; they should express the nature of the movement. And they should be fun.

The Look
The set up of (capsule), within a historic Parisian mansion / gallery space of the Hôtel de Libéra Bruant will be designed to foster a sense of community. With only 30 of the market's best brands, navigation will be easy. Bigger budget brands and small upstarts will sit side by side. There will be no multi-level booths with cheap banners and no gimmicky presentations. In fact, there won't be any booths at all. Just garment racks. The focus will be where it should be: on the product.

The Sounds
Music is an integral part of (capsule) participants' lives. The (capsule) play list will be a background soundtrack that's as excitingly diverse as our brands. It's all in the mix.

The Taste
We've all got to eat. As choosy as (capsule) participants are about our hair, our homes, our clothes and our music, we're equally choosy about what we put in our bodies. Taste is one more sense to be satisfied. No institutional food here. Just good, wholesome, fun, fresh fare.