AW18 New York Mens Preview

January 16, 2018 BY CAPSULE

Join us for our AW 2018 New York Men's show. In true style, expect this roster of brands to deliver the coolest in independent design. Expect an eclectic mix of tailored clothing and elevated athletic wear. See you soon...



South African-born and NYC-based, milliner, Albertus Swanepoel, is keeping a classic craft alive and relatable for today's style set. The sought-after hat designer has collaborated with the likes of Marc by Marc Jacobs, Proenza Schouler, Thakoon, and Carolina Herrera, and is a regular feature on the pages of Vogue and the New York Times. His styles speak to a traveler's whimsical spirit, without ever sacrificing quality.



Milan-based outerwear company BACON blends functionality with fashion. Offering a fresh take on winter puffers and parkas, BACON coats feature oversized, asymmetrical silhouettes, bold colors, and cutting-edge details, like pleating and exposed zippers. Meaning, there's no cooler way to stay warm.



BOW3RY will always be more than the clothes they produce. BOW3RY is a direct reaction of the style and subculture they navigate. These are the things that mold us and our brothers and sisters, so that we truly stand out in a sea of over saturation. You are now a member of an immoral subculture.



Several years ago, at the height of Dunk mania, an independent sneaker designer named Sung Choi, a former member of legendary streetwear label PNB Nation began offering guys an alternative. His label, Clae, achieved cult status among cultural creatives and guys who just wanted clean, comfortable footwear. Clae shoes were a hybrid-- offering athletic soles with fashion uppers.



Diemme was founded in 1992 and has been manufacturing high mountaineering, trekking, military, safety and hunting footwear in Montebelluna, Italy -- an area known for its craftsmanship and high quality materials used for making technical and performance footwear, dating back to the 1870s. Diemme is still run and operated by brothers Maico and Dennis Signor.



Disco is not dead. Los Angeles based brand Disco Tuesdays is for the fashion-clad disco enthusiast. Launching in Fall 2017, Disco Tuesdays is inspired by the youth culture elements of experimentation, colorful clothing and drug-taking rave environment. This collection of high street fashion is for today's anything-goes era of fashion. Inspired by the Golden Era's infamous Studio 54, Disco Tuesdays recreates the experience of people dressing to be noticed.



Based in Seoul and founded in 2014 by designer Jongsoo Lee, DOCUMENT has turned linearity and minimalism of shape into its program manifesto. With a genderless clothing ideal that reaches right across the board to cover all ages and seasons, styles are cut in basic colors like navy, white, blue, off white, and ecru. Each collection is enriched with unusual details and precious particulars.



Hiromi Asai, a fashion designer based in the United States, getting inspired from the most exclusive high-quality fabrics for Kimonos, entirely woven in Japan. HIROMI ASAI first appeared for the women’s wear collection, inspired by Kimono, at New York Fashion Week FW16 in 2016. Subsequently, HIROMI ASAI expanded its menswear collection, which includes a rich range of products such as suits, jackets, coats, shirts, bottoms, and ties, and debuted at Pitti Imagine Uomo in Florence, Italy in January, 2017. HIROMI ASAI collection had worldwide media coverage and had distribution to the global market. HIROMI ASAI always provides the very high quality of products to integrate supreme Kimono textiles with sophisticated designs.



IISE, which translates to 2nd generation, is a brand dedicated to creating products with a street interpretation of Korean heritage. Each piece is made in Seoul, utilizing a combination of Korean fabrics, techniques, and a mix of modern and traditional design aesthetics. Using high quality materials and a focus on craftsmanship, they strive to create wardrobe staples with special characteristics that make each piece uniquely IISE.



Seeing that there wasn't a cleaning product designed specifically for sneakerheads, Jason Markk filled that niche by introducing the Jason Markk Premium Shoe Cleaner. No longer would sneakerheads need to use household cleaning products and other solutions containing harsh chemicals to clean their precious kicks. Building the foundation of the brand with a grassroots approach, enthusiasts, collectors and publications quickly recognized it as the best product on the market. May of 2014 saw a historic move from Jason Markk as they opened The World's First Drop-off Sneaker Care Service located in the Little Tokyo Historic District of Los Angeles. This first of its kind flagship store merges the concept of dry cleaning for your kicks with an all encompassing experience of the Jason Markk brand.



JOHN JOHN is a lifestyle fashion brand founded in Brazil and has built its trademark by developing premium handmade jeans with unique laundry and know-how. Currently, JOHN JOHN offers a full product range for women and men, has over 50 stores and is a hit among top global celebrities. Over the last years, JOHN JOHN has developed iconic marketing campaigns and events with celebrities such as Adam Levine, Zac Efron, Joshua Bownman, Cara Delevigne, Demi Lovato, Barbara Palvin, among others. JOHN JOHN has a global soul that fits for individuals who are edgy trendsetters and express their individuality by their style.



Ash Kumar, designer of Native Youth, founded a brand that proudly represents its (and his) Manchester roots, with an openness to global influences that hits close to home for those outside of the UK. Native Youth prides itself on creating a range of solid essentials each season whilst always remaining true to their original design philosophy—to make clothes that guys actually want to wear.



Over the years, Penfield became one of the market leaders at producing high quality outerwear embodying the stylish New England aesthetic. It was this style that helped to introduce the American outerwear look to an international market and in 1979 Penfield began exporting worldwide. Since then, high-profile collaborations, innovative fabric developments and a dedication to quality, practicality, durability, function and style have all caught the attention of wandering spirits all across the globe. From the street to the trail, wherever wind blows and rain falls, Penfield is an icon of life in the open.

You won't want to miss these brands at Capsule New York Men's!

Visit us at Capsule New York Men's and REGISTER here!

January 23 - 25

Pier 94

711 12th Ave, New York City, 10019